Writing content for a blog isn't always simple, To make it easier, I follow a set process.
1. Decide On A Topic
Develop a list of things you’re passionate about or you can write on authoritatively. It could be a mix of not only your expert subject-matter, but also topics related to productivity, motivation, work/life balance, etc. Also, think of questions you’re constantly answering. What common problems/concerns do people have? What info do you often seek? Pinpoint areas that others face difficulties- then you can create a benefit to readers by solving their problems. Keep a list of potential subjects to write about to fall back on when you don’t have new ideas.
2. Develop an Outline
I suggest using a traditional outline like we all learned to make in grade school. Break out the primary points of a post and create a list of what you want to include in the order you plan to address it. A traditional outline helps you work out the flow of a post and organize ideas in a logical manner.
3. Fill In The Holes
Next take your outline and start filling in the blanks. Add supporting evidence, research, sources, examples, and stories. Just write. Don’t worry about how it sounds. Since writing and editing are different skills, trying to do both at the same time hinders your process. Just focus on getting your ideas out and conveying what you want to say.
4. Edit
With a first draft down, read your post out loud to help identify any writing awkwardness, typos, wrong words, sentence fragments, and anything else that hinders the flow of your post. If you have a hard time reading it, your readers will also have a tough time getting through it.
5. Create a Title
Coming up with good blog titles is hard. A title needs to not only summarize your post and hint at what you’re about to say, but it also needs to be engaging to readers and descriptive for search engines. To become better at writing blog titles, I’d recommend following some exceptional blogs and note how they come up with their titles.
6. Toss in an Image
Adding compelling images to your content will enhance your story and affect how users perceive it. If you use stock photography, select photos that add pizzazz to your content. Choose images to set the tone for your post and pull people in. One place I use for images is https://unsplash.com/, which has artistic images from amazing photographers for free.
7. Share the Post
Once you’ve done the work, post the article to your blog. Share the post via all of your social media networks, including Twitter, Facebook, LinkedIn, and wherever else you participate.
This is one process for developing blog posts that people want to read. I’m sure there are other methods, but this one seems simple enough to help anyone get started. Happy blogging!